If you want to boost your sales and improve your bottom line, then you should consider video marketing for your business. It is a great way to go. Video marketing can drive traffic to any company on the web, regardless of size or competition.
A video can be made for any product or service that you are trying to sell.
Using video to promote your business is an excellent opportunity to make your message “stick” in the viewer’s mind. Video marketing statistics tell us that video is one of the most effective ways to advertise on the web.
There are some basic video marketing statistics that all businesses should be aware of.
1. Video Attracts More Customers –
It can attract more customers than print. For this reason, video is becoming an increasingly important way to sell products or services online. The number of new video sites springing up every day makes it clear that video is becoming an important part of Internet marketing.
Statistics also show that video has become much easier to produce than print. Thanks to digital cameras and easy editing software, anyone can create professional-looking videos that dramatically increase their business visibility. However, you don’t have a big budget for video marketing then you can make your videos from your phone. It gives qualities up to 4K nowadays.
2. Cost-Effectiveness –
Video marketing statistics show that video is much more cost-effective than print. For years, businesses have tried to use video to promote their products and services. They have used newspapers, television, billboards and radio to do so. But in recent years, the advent of online video sites has dramatically changed the way advertising was happening on the web.
Video production can be done for a fraction of the price that commercials advertise. It’s only a matter of finding the right video site. As stated above, video marketing statistics show that video sites are quickly becoming the top way to market on the web.
More companies are using video to get their name and brand out there. It can be used as an introduction to a product or service or as the main selling point. There are no limits to how you can use video. It is not just another medium to get your message out.
3. Highlights Key Points –
When it comes to video marketing, consumers are always going to be savvy about what they see. People may not always stop to think about the graphics in a video, but they do notice the background and what is being said.
Most people won’t pay any attention to everything in a video, but they will look for critical information points. With video marketing statistics, you can easily highlight your sales and promos. You can show people exactly what a great deal is, how the benefits are great, and why they should choose your company instead of your competitors.
4. High Organic Reach –
Videos can be uploaded almost instantly, so there is no waiting to get your video noticed on the web. Videos are the best ways for organic reach. You can post videos on any video sharing site and immediately get hits. Some video hosting sites are more traffic-oriented than others, so you need to make sure you choose one that gets regular hits so you can maximize your video marketing efforts.
If you have a video that has great content and isn’t very expensive, you can upload it to several video hosting sites at once to get more exposure online.
Conclusion –
Additionally, videos are a powerful marketing tool because they are easier for people to digest than written content. You don’t need to have fancy graphics and sound effects to draw people in and get them to take action. With video marketing statistics, you can quickly see which videos are getting the most attention and know which ones to make and market more aggressively.
This gives you a significant advantage over your competition for sure. Apart from this, you have to keep in mind that video marketing statistics don’t necessarily mean that you should throw out all of your website content and focus solely on video. A well-planned video campaign can be just as effective as a blog, newsletter, and online classifieds.
You can use video marketing statistics to see what works for your business and figure out how to make it better. Sometimes you will need to update the video. It is very easy to create a new video that captures the attention of your customers and brings them back again. All you need to do is keep making videos and implementing the tips you learn in the video marketing statistics reports.