Web Design Best Practices For Your Brand

The fact is designing a website can be difficult if you don’t have the idea of what it takes to build a successful and innovative site. Some digital business owners believe that website design is one of the factors that determined the credibility of digital business.  Designing a great website has an impact on your conversions, credibility and ultimately makes the success of your site. One of your goals while creating your website is to make your website as optimized as possible.

Therefore, we will provide you an overview of web design practices such as navigation, color scheme, and use of your social media and email marketing to ensure greater business success and lead optimization. We’ll also give you tips on avoiding common design mistakes like lagging your site loading time and cluttered layouts. These web design best practices are based on the intersection between building an appealing website and creating a site that serves your business.


1.Understand your target audience

Many websites always forget to implement this website practice despite the fact it always seems obvious while trying to create a website. Before even starting to choose the design of the site, the architecture of your website, and you must understand who you are reaching unto, and what you want these visitors to do. 

It is around this central idea that you will build your website. One thing is crucial to understand: What you like may not please your visitors. You are not the one to convince, and it is your visitors and their issues that determine the strategy to be adopted. Firstly, you need a deep understanding of your target audience through the persona method. 

Defining your typical customers will allow you to understand their needs, their problems, and how you should design your website to meet them. The two different ways to segment your target to get personas are through their characteristics and their needs. Good knowledge of your target will allow you to be able to focus your web design correctly.

2. Choose color scheme as per your brand

Many designers forget that potential customers don’t know your products, your brand as well as you. This is why your website’s color should reflect your brand, your brand’s missions, goals, and values. The two ways to link your site and your brand are through the Look and Feel. Your website should showcase your brand’s personality, just like your color scheme.

Appearance is defined by graphics meaning the connection between your color content and your brand should be remarkable and natural. It is recommended to design a website that won’t make your website visitors question themselves if they are in the right place. Take the time to define and respect your graphic charter; the first impression on your site is your first and last chance to keep your visitor on your website. Your website feeling lies in the user experience. 

3. Create layouts for each page

It shouldn’t be tricky for a website visitor to find what they’re looking for on your site. What you need to do now is to put yourself in their shoes. They browse your website for a purpose. It may be because they intend to buy something, get more information, or see what your site offers. Whatever the reason, if they can’t figure it out quickly, they’ll leave. 

A good layout always keeps users on the website because it makes essential information easily accessible and intuitive to find. Poor design frustrates users who quickly leave the site because they can’t find what they’re looking for.

4. Create a responsive website design

If you want to achieve your digital business objectives, you must choose to design a responsive website for your business. As a digital brand, you should realize how important it is to make your sites compatible with mobile browsers and other portable devices. When you realize the importance of having a responsive website designed for your business, you need to implement best practices; you should pay attention to reap the full benefits of a responsive website.

With responsive design, you can be sure to deliver a great experience to all of your visitors. This can cause them to spend more time on your site, increasing the number of pages they visit and the chances of conversion.

5. Create a fast loading website

Ignoring page load speed when converting PSD to HTML site can lead to a drop in sales of up to 27%. When you go to a website that takes forever to load, how do you feel? If you’re like most people, you are probably feeling an emotion related to anger or frustration. And when you are on a website that makes you angry or frustrated, do you usually stay on that website for so long? Probably not.

The people who are currently searching for your products and services online are no different. They don’t have the patience to wait for a slow website to appear on their smartphone or desktop. They want everything to load as fast as possible immediately. The longer you make them wait, the more they lose interest in you. It is essential to create a website that loads quickly to help the potential audience engage with your brand’s website while increasing your search engines’ visibility.

6. SEO optimized

Search engine optimization is vast since SEO is not just about search engines, but good SEO practices improve the user/visitor experience and usage of a website. Users develop a deep trust for search engines, especially when you are present in the top positions for the keywords the user searches for in search engines like google, Bing, and so on.

For websites to include SEO plans into their search engines, it is essential to add all-important SEO tags and elements on the page, including XML schemas and sitemaps. If you find it hard to implement SEO into your website design plan, this is not a problem because we also specialize in SEO. Contact our team members if you would like us to optimize your website or leave us a comment at the bottom of the page, and we’ll be happy to respond.

7. Create a Cross-Browser Compatible website

Cross-browser compatibility is essential if you want to make sure that everyone can see your site the same way. Whether your website visitors are using Google Chrome, Internet Explorer, Firefox, or Safari, along with other mobile or non-mobile browsers, they should be able to get the same information and experience on your website. 

Fortunately, that doesn’t mean creating different versions of your website for each browser. Failure to apply the principle of cross-browser compatibility in your website’s design results in lost sales or inquiries if some of your website users cannot access some of your site features.

8.Create a Call to actions that pop up

Call to action is a crucial part of your website; it lets the user know what to do next. It is estimated that CTAs will be read by 90% of people who visit a site. Two primary goals of a website are to attract a large target market and to tell the customer what you are offering. 

The final objective must always be to encourage the visitor to act, whether it is to subscribe to a newsletter, download a case study, or set up a consultation. Strong calls to action are essential in converting website visitors into prospects or new customers. Creating a pop-up CTA will help guide your visitors through the buying journey and directly impact your conversion rates.

9. Create a Simple navigation

Website Navigation is essential because your visitors need to understand or figure out how your website works quickly. Good navigation allows visitors to browse your website longer, have confidence in their location on your site, and get from your website. The navigation makes it comfortable for visitors to search. Conversely, poor navigation has more harm than good to your website conversion. If the visitors can’t find what they’re looking for, you’re not getting the conversion they want.

The simple navigation makes it easier to use and increases visitors’ ability to find relevant information faster. Suppose your navigation keeps changing from page to page (except in cases where it is necessary). In that case, visitors will lose their orientation on the website and continually reorient themselves. People expect loading time to be minimal and navigation to be easy. Optimizing your website’s user experience makes all the difference in your brand’s web design best practices.

10. Create as many compressed images as possible

Compressing an image for the web indicate that you should reduce the file size: it does this by minimizing the size of the image file in bytes without sacrificing quality. Image compression can benefit users because images load faster, and web pages take up less space on a web host. Image compression will not reduce the physical size of an image; it compresses the data that makes up the image to a smaller quantity. Compressing your website images has a significant impact on your website speed, and your users will thank you for it.


We believe that with our website design practices outlined above, you can optimize your website for better conversions. But, if you are interested in making adjustments, why are you considering doing it yourself?

Chetaru is a digital marketing agency that worked with multiple digital clients to create a brand that would later become a powerhouse. Our teams of experts have a decade of experience, creating a top-notch, dedicated website that attracts visitors to your site.

If you are looking for an experienced digital marketing agency that offers the best website solutions for your digital brand, you’ve come to the right place. Now is the time to make a decision that will have a lasting impact on your business.

Are you ready now? You can get in touch with us to speak to one of our digital strategists about our web design services!

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